Building BossMoney Africa’s Website Following Rebrand From Leaf Global Fintech
IDT Corporation
IDT Corporation
BOSS Money is a revolutionary banking solution that makes managing finances easy, convenient, and hassle-free. by offering a wide range of features designed to make your financial life simpler. The BOSS Money App on Android and iOS is trusted by millions of customers every day to stay in touch, recharge phones, and send funds to their loved ones around the world.
BossMoney Africa (formerly Leaf Global Fintech) had just been acquired by the IDT Corporation in 2022 and rebranded. IDT tasked Zedafrica to build a new website for BossMoney Africa, that was in harmony with their global BossRevolution brand but maintaining the unique secret sauce that the former Leaf Global provided.
Build a new website in harmony with the Boss Revolution brand while keeping the Leaf Global uniqueness
Keep optimization in mind so the mobile site loads fast on smaller devices - this was important for the African users with lower internet speeds
Implement an easy to use Content Management System (CMS) so the content managers wouldn't need much intervention to manage content
Having our goals clearly outlined, we got started on the project.
A breezy, fast loading website and optimized for the mobile experience.
The new BossMoney website serves resources such as images based on the device type and size, loading only what is needed. We incorporated winning components from the previous site into the new website.
Real professionals with a keen eye on functionality and aesthetics
Zedafrica got us from concept to MVP to an actual product in the market with users and traction. We couldn’t have asked for a better technology partner, they are the real professionals.
Their efficiency, timeliness, and dedication were impressive
Thanks to Zedafrica’s deliverables, the client’s website increased significantly and received positive feedback. The team had a very hands-on project management style, communicating seamlessly through email and WhatsApp.
They really emphasize minimalist, easy-to-understand, intuitive solutions.
Zedafrica has improved user adoption with engaging, minimalist UX/UI designs. They have a keen eye for detail, excel creatively, and communicate openly with clients to achieve design goals.
