UX Research

User Experience (UX research) is a key part the user-centered design process.

UX Research helps us validate assumptions, find commonalities across our target user-groups, identify and empathize with their needs, goals, and mental models. The research informs our process, improves our understanding of the target audience and thereby, helps us build better products and services for them.

Our Stakeholders are Extremely Pleased!

That's what Brian, the Founder of Football Foundation for Africa says about our 6 years of working together.